EcoSMART Technologies Announces New National Sales Director

Guy Russell to manage commercial growth for environmentally safe pesticide company


ATLANTA (June 8, 2007) — EcoSMART Technologies is pleased to announce the appointment of Guy Russell as the new national sales director of its commercial division, effective immediately. EcoSMART Technologies is a world leader in proprietary pesticide products derived from natural plant oils.

Russell has managed EcoSMART’s business development in Southern California since February 2005 and is a seasoned management executive with local and international experience in sales, marketing and advertising. His career has focused on companies in startup, turnaround and streamlining phases, and his hands-on leadership skills have helped build highly motivated and successful teams.

“Guy Russell is a huge asset to EcoSMART Technologies, and we are delighted to have him direct sales for our commercial division,” said Paul Anderegg, EcoSMART’s chief executive officer. “His focus on brand establishment and significant sales growth will help us to push the boundaries of botanical pesticides. We are looking forward to fully utilizing his significant team-building and managerial skills,” Anderegg added.

In addition to being a motivational team leader, Russell is an innovative strategist, a skilled and trusted negotiator and a vigorous troubleshooter at all levels. Prior to joining EcoSMART, Russell was responsible for business development with a large commercial pest service provider, the Steritech Group, in California. During his tenure, sales increased by more than 100 percent.

Russell’s international experience includes positions in the United Kingdom, the Republic of Ireland, Europe and South Africa. In Ireland, while international sales and marketing director at Flex Foods, Russell increased sales throughout the chain’s European markets by 300 percent in nine months, and his restructuring plan turned the company’s substantial loss to substantial profit. In South Africa, Russell lent his senior level management expertise to companies including Stocks Realty Co. and Kitchen Spectrum.

EcoSMART’s patented formulations are derived from plant oils that harness nature’s own defenses against insects and other pests. The company’s technology and substantial product range is utilized by professional pest management service companies nationwide, as well as in retail homeowner products for companies such as Sergeant’s Pet Care Products Inc.

EcoSMART’s commercial division offers a complete line of interior and exterior products that are extremely effective against a broad spectrum of insect pests, and provide both quick knockdown and control. Unlike botanicals of the past, EcoSMART’s products also provide residual protection comparable to conventional pesticides. Proven efficacy, broad-spectrum activity, lowest environmental and mammalian toxicity, and competitive pricing characterize all of EcoSMART’s botanical pesticide products. The global pesticide market is estimated to be $30 billion.

“I am looking forward to boosting EcoSMART’s sales in this exciting market,” said Russell. “As companies and individuals realize the human and environmental benefits of using these unique EcoSMART botanical solutions, I expect our sales to soar. Consumers today are much more aware of green products and services, and our marketing strategy will help everyone — schools, offices, residences, health-care facilities and commercial kitchens — to integrate EcoSMART’s products into their pest management programs,” he stated.

Based in Dallas, TX, Russell will also develop new business in the south-central and Midwestern U.S., and handle larger national accounts such as Orkin, Terminix, Ecolab and Steritech. Russell is a graduate of the Leather Industrial Research Institute in South Africa.


About EcoSMART Technologies
EcoSMART Technologies is a world leader in proprietary pesticide products derived from natural plant oils. The active ingredients in EcoSMART’s products are unique, synergistic blends of essential oils, many of which are classified GRAS (generally recognized as safe) by the U.S. Food and Drug Administration and approved as direct food additives. EcoSMART Technologies is the first company to economically enable a realistic shift from synthetic to botanical pesticides in the residential, commercial, industrial and agricultural markets. For more information, visit www.ecosmart.com or call (877) 667-0006.

Contact:

Sarah Eykyn
The Fresh Ideas Group
(205) 344-6443
sarah@freshideasgroup.com