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Whitehorn Delivers Changes to ServiceU As is true with any small Internet entreprenuer, Tim Whitehorn has had to adjust and change along with the market. ServiceU.com, founded in 1997 by Whitehorn, was initially launched as an Internet software consulting business that sold software via an ASP (application service provider) model. Other companies, in the same space as ServiceU, began to broaden their services in an attempt to stay a float, but ServiceU decided to narrowly tailor their services with EventU.  EventU is a software product that allows organizations, such as churches and schools, to schedule and coordinate events.   To date ServiceU has signed up to 500 customers.  One of which, Bellvue Baptist Church, has seen a direct customer benefit with using ServiceU for their near 20 a day event schedule. After teaming up with Delta Capital Management, LLC, ServiceU raised3.15 million in venture capital in a round led by Delta Capital. After EventU was launched, Whitehorn saw another niche that could compliment EventU-transaction processing. "We could place the events online, but they needed a place to purchase tickets for the events as well,"  Whitehorn says.  "We needed to make event registration available to the public. From there ServiceU adopted and introduced TransactU, a web payment system that required no programming by the customers. Whitehorn, 38, came to ServiceU after serving FedEx as a software programmer and after being involved with two other start-up companies, one of which, ATS Network, was sold in 1996. "The start-up family has been exciting over the past few years," says Whitehorn.  "We are hoping to take ServiceU to another level with TransactU."   Contact: Tim Whitehorn ServiceU 901-869-5005 tim@serviceu.com Don Mundie Delta Capital Management LLC 901-755-0949 yearwood@deltacapital.com