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Appraisal Forum has changed
its name to Valocity
Memphis, TN, April 19, 2004 – In an effort
to more accurately define its value to the appraisal and mortgage
industry, Appraisal Forum, a national valuation solutions provider,
has changed its name to Valocity. The new name better reflects the
strategic business goals and objectives the company foresees for
its continued success.
“As Valocity continues to grow and become more widely recognized,
we believe that the new brand better represents our commitment to
providing efficient and focused solutions to the users and providers
of valuation services,” said Shawn McGowan, president of Valocity.
“Our corporate culture centers around improving the value
proposition for both appraisers and lenders through mutually beneficial
business services and processes. The name Valocity, which represents
value and speed, better portrays our vision to become the premier
valuation solutions provider, nationwide.”
Since its founding in 1998, the company has experienced significant
growth year after year and expects further expansion. The company’s
focused recruitment campaign has propelled it to the point where
Valocity will have redundant resources in every MSA in all 50 states
by the second quarter of 2004. In addition to traditional valuation
products and services, the company has now added automated valuation
models (AVMs) to its expanding product line.
Co-founder and COO of Valocity, Bethany Kaaz, said, “The company
was founded on the premise that there was a great need for more
efficiencies in the appraisal process. Our focus has not changed;
we are still working to improve and simplify the challenges that
face appraisers as well as lenders. When we founded the company
six years ago, we never imagined we would experience such growth
so quickly. We are excited to be taking the company to the next
level and look forward to new opportunities.”
Valocity credits its rapid expansion and growth to the superior
service and solutions it provides to lenders and appraisers. The
company facilitates the relationship between the two to better meet
the needs of both parties. Instant Access®, Valocity’s
flagship platform, provides users with a highly flexible and truly
paperless system for processing valuations, enabling a faster turnaround
time and creating workflow efficiencies throughout the process.
The Web-based appraisal and data storage system is a communication
portal, which offers users an efficient means of ordering, tracking,
receiving and storing residential property information and valuation
reports.
About Valocity
Based in Memphis, TN., Valocity, formerly Appraisal Forum, is a
national valuation solutions provider. The company is committed
to providing solutions that streamline the appraisal process from
initial requests to final valuations. Founded in 1998 by Carsten
and Bethany Kaaz, the company combines its comprehensive knowledge
of the appraisal process with superior technology to offer its clients
a truly paperless system for processing valuations. The company’s
flagship product, Instant Access®, is a Web-based appraisal
and data storage system that enables clients to efficiently order,
track, receive and store residential property information and valuation
reports.
For additional information about Valocity, contact Shawn McGowan
at 901.624.3900 or e-mail smcgowan@valocity.com. Visit the company’s
Web site at www.valocity.com.
For more information contact:
Shawn McGowan
901.624.3900
smcgowan@valocity.com
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2003
